Creative industries

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Creative Industries Advisory Group

Baruch Ter Wal

Managing Director, Lee Ter Wal Design

The Managing Director of Lee ter Wal Design, Baruch is a leader in the business-to-business communication space. His regular clients include some of New Zealand's largest companies, as well as a host of innovative start-ups and high growth SMEs.

Lee ter Wal focuses on bridging the gap between business and creativity. This often means working to inject creativity into business messages. For Auckland City's research, it entails travelling in the other direction: helping to bring entrepreneurialism and a commercial edge to the creative industries.

Baruch has an extensive background in strategic and communications consulting. As an associate for McKinsey and Company he co-authored key reports and presentations that led to the restructuring of the dairy and wool industries, as well as developing strategies and marketing models for a number high profile companies.

As General Manager of Research and Development within a Carter Holt Harvey business unit, Baruch also developed an intimate knowledge of product and business development cycles.

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