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Creative industriesIntroduction | Research reports | Action plan | Advisory group | Business and industry events | Key facts | Screen production industry | Business support | Features FeaturesThe following content features articles written about creative industries in Auckland and Auckland City Council's support of them.
Auckland's creative industries - we have The NumbersWith its wealth of talented and highly creative people and businesses, without a doubt Auckland is the home of New Zealand's creative industries. Auckland City Council's in-depth quantitative research report 'Auckland's creative industries: The Numbers 2007' shows how it all stacks up. The update of the creative sector business location and employment data originally set out in Snapshot: Auckland's creative industries shows that the creative industries are still extremely important to the city's economy. Of all New Zealand's cities, Auckland city has the largest number of people employed in the creative industries (approximately 13,100 employees). The creative sector is concentrated in Auckland city, with 39 per cent of New Zealand's creative sector workforce. The sector is estimated to contribute over $1.7 billion GDP to the Auckland city economy. Location-wise, three-quarters of Auckland city's creative sector employment is located in the CBD and fringe areas. Download 'Auckland's creative industries: The numbers 2007'. Design for Auckland - Designers Institute of New ZealandDesign is a major contributor to Auckland’s cultural and economic landscape. Design unlocks business and is a driver of innovation. Good design facilitates social cohesion and wellbeing, and sets New Zealand and New Zealand goods apart on the international stage. The Designers Institute of New Zealand plays a key role in the recognition and growth of the sector. The DINZ national conference day will be held on 10 October at Auckland Museum, with the BeST Design Awards taking place at Aotea Centre that evening, celebrating the best in New Zealand's design industry. The conference theme this year is around sustainability and imminent change, see www.dinz.org.nz for registration. By supporting DINZ, Auckland City Council is implementing its goals in Blueprint: Growing Auckland's creative industries. ART Venture acceleratesFocused on the professional development of individual creative careers, ART Venture sets out to accelerate achievement. This year's participants are:
Each participant is provided with mentoring, workshops, access to investment, and a significant international focus. The programme builds individual innovation, intellectual property and business potential. ART Venture participant from 2007 Philip Patson said: "I've learned that acceleration is not just about speeding up, it's about first ensuring that the vehicle, conditions and destination are suitable for a faster ride forward. Auckland City Council is committed to building the capability and business growth of Auckland's creative sector through programmes like ART Venture, as articulated in the council's action plan Blueprint: Growing Auckland's creative industries. To find out more about ART Venture participants and other Arts Regional Trust programmes, visit www.artsregionaltrust.org.nz. An Evening of Shameless Networking
It was billed tongue-in-cheek, as an Evening of Shameless Networking for creative entrepreneurs, 'business cards essential' - and the results are proving that networking works. On 13 August, Auckland City Council and the British Council co-hosted an Evening of Shameless Networking, featuring Bryan Edmondson of SEA Design. The London-based designer came to Auckland for a fleeting visit to speak at Semi-Permanent, the largest design forum in the country held at Aotea Centre, also proudly sponsored by the council. Ingrid Leary, country director of the British Council in New Zealand, says the event was a great example of how willing creative entrepreneurs are to jump in and make connections. "Many people have told me already how they were able to find synergies with their creative projects through connecting at this event," she says. Bryan Edmondson gave his tips for creative entrepreneurs, based on his own experience of learning things the hard way on his road to success. Established in 1997 by himself and John Simpson, SEA is an independent, multi-disciplinary and award-winning design agency. A popular example of their work is the brand identity for Jamie Oliver. The picture (right) is from the name generation and identity for a London Restaurant, OQO. Facilitating opportunities for the people working in the creative industries to build networks is a crucial part of Auckland City Council's work as outlined in its action plan Blueprint: Growing Auckland's creative industries. Renewed commitment to Film Auckland
Auckland City Council has increased its sponsorship of Film Auckland, the destination marketing office and industry body for screen production in the Auckland region. The organisation, which has received support from council since its inauguration in 2003, promotes the local screen industry's capabilities nationally and globally. "Productions have been brought to New Zealand as a result of Auckland City Council's support," says Michael Brook, Executive Manager of Film Auckland. "By providing sponsorship to Film Auckland, they help give us the ability to really achieve." Not only are productions attracted, more than 500 productions are also facilitated and permitted by council's event and film operations team annually. Feature films such as Under the Mountain, Underworld 3 and Apron Strings, television productions Life's a Riot, Diplomatic Immunity, Shortland Street and commercials for X-Box, National Bank, and Visa Brazil (pictured, courtesy of Joyride Films) have all been facilitated in recent months. Auckland is the home of New Zealand's screen production industry, with half of the nation's screen production employment, and three quarters of television employment. The screen production industry is the second largest subsector in Auckland city's creative industries. Auckland City Council is committed to assisting growth in this significant sector as outlined in Blueprint: Growing Auckland's creative industries. See www.filmauckland.com for more information. Updated September 2008 |
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